Investigating the value of local homepages
Our navigation team was exploring ways of getting customers to value quickly. They delivered a “Homes and Workspaces” concept to help address some core challenges that relied on introducing three new page types across the product.
I was asked to investigate the local homepages piece of this work and determine the potential of the concept.
Feature
Local homepages
Company
HubSpot
My role
Lead designer
Helping customers reach their audience
Keap is a sales and marketing automation platform created for small business owners.
In 2022, we launched a new text message marketing feature. Users get a Keap Marketing Number, allowing them to send text message broadcasts, or automate text messages as part of a workflow or campaign.
Feature
Text message broadcasts
My role
Lead designer
Company
Keap
Feature preference testing the Keap mobile app
Our mobile app was in its initial stages and moving into growth mode, so we wanted to better understand which features were most and least attractive to our potential customer base. The results of this work determined our team’s roadmap priorities, as well as content positioning in the Apple and Google app stores. I was the lead content designer and UX researcher on this project.
Company
Keap
My role
Lead content designer
Feature
Mobile app
Writing samples
I’ve worked on a variety of projects, from user onboarding, to feature flows, to error messages, and more. Take a look at some of my work.